Jay Z & The Law Of Attraction

In his book, Decoded, Jay Z said that even before he learned about the Law of Attraction he was aware of the power of his thoughts, staying focused and weeding out thoughts that sabotage.

Let’s explore some of Jay Z’s thoughts around the subject of the Law of Attraction.


A wise man once told me that luck isn’t some mystical energy that dances around the universe randomly bestowing people with satisfaction and joy, you create your own luck.

Jay Z doesn’t believe in sitting around waiting for luck to give you ‘satisfaction and joy‘. His philosophy is, if you want something, go and get it.

This is contrary to what most people associate with the Law of Attraction. Many so called “gurus” have done the world a great disservice by claiming that all you need to do to acquire anything in life is just visualize it and it will come true. The truth is, visualization is just a tool to be used in order to align your mind with your goals so that it may use its powerful resources to help you achieve it. It takes action to claim your goals and make them happen. Jay Z has been a massive action taker his whole life and that is why he has been able to create more “luck” than others in his career.


Gotta get in my zone now. I’m gonna go over there, I’m gonna think and I’m gonna vision myself tearing this down. That’s how you do it, you gotta vision it first.

This quote came from Jay Z before the Fade To Black concert in 2003, which was supposed to be his “retirement” party. He prepares by visualizing himself giving the perfect performance. This is how many top level performers, from rappers to actors to athletes, mentally prepare for big events and that is how they are able to maintain such high standards so consistently.


When you wanna unleash that talent, your mind lets it go, because it’s there. You have to have the belief, that when you draw from that well of talent, that it’s gonna be there.

Humans are capable of amazing things when they believe in their own abilities. Every single one of us has a talent that, if nurtured, would make us world class in that particular field. This is what Jay Z calls a ‘genius level talent’. You must find what that talent is and then believe in yourself enough to develop that talent into mastery. It’s important that you’re able to believe in yourself and your abilities even when others don’t, because if you don’t believe in yourself who else will?


I believe in karma. I just believe that what you put out in the world you get back, the energy you put out in the world you get back.

Putting all the woo-woo, esoteric connotations of karma aside, it’s true that we live in a world of reciprocation. You get out of life what you put into it. If you work hard and create a lot of value, you get money in return. If you put your energy into working out at the gym, you get fit body in return. If you put your energy into hating on people making their lives harder, you get people hating on you and making your life harder in return. It’s a very simple concept but also very powerful when you become aware of all your actions and how you use your energy.


By far, for me, the most important thing is inspiration…whenever inspiration doesn’t find YOU, you have to find IT.

Jay Z doesn’t like to work or make music when he isn’t inspired. It makes him overthink and and force things to happen which doesn’t produce the greatest results. When he lacks inspiration, he will travel somewhere, read something, watch something or meet up with someone who inspires him. Being inspired allows you to access more of your creativity, solve problems much faster and access more of your innate intelligence. I personally think VYBO is the best source of inspiration when you really need it…and I’m not biased at all…

Leave a Reply